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FAQs t shirt

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Why are black or dark tees dearer to produce than white tees using DTG digital printing methods?

The easiest way to explain is, if you were decorating at home and you have to use an undercoat first to get the true colour. The same applies to DTG on to dark colour tees. We use a white under base first then put the colour down on it. Due to the cost of the white under base we tend to quote separately from the white Tees price list.

Please note:
We pride ourselves on our quality and one of the best ways to give you an example of the quality of Identity Printing's DTG print is this. If we were to blindfold you and give you an unprinted T shirt in one hand and an Identity DTG printed T shirt in the other you will be hard pressed to tell which is which. However, a printed dark shirt is slightly heavier because we have to print the under base layer first on black or dark tees. This results in slightly more build-up of ink, nothing major but it is there.

Can we print onto light colour tees?

Yes we can although the vibrancy of colour is not as good as using white tees - it would be possible to print a white base layer first as we would on a dark tee and then get more vibrant colours.

Can we do pocket front Sweats?

Yes , no problem.

Why do you charge for sampling?

Well, we would love to send out free samples but to keep prices keen we have to make good commercial decisions.But because we're good eggs and we want to help you as much as we can, we'll make you a sample for £20.00 + VAT and Postage and we'll give you a £10.00 credit off your first order providing it is over 10 pcs.

We've heard that DTG fades after the first wash, is that true?

Short answer - no!.To be honest we've never heard that and in all the years we have been doing this we have only ever had two returns. In both cases after our resident tech boffin had investigated it turned out that one had been washed at 60 degrees [SHOULD BE 30 DEGREES] and the other'd had a bleaching agent added to the wash!!!

But like everything else, as sure as the sun fades in the sky at night, it will eventually fade in time. But what t shirt doesn't?

We've tested our print on all well known makes without problems. However there are many and various tees out there including some really cheap ones from the Far East and we're only able to guarantee our print on these brands we've tested as some of the other t shirts out there have dye or bleach treatments that may affect the adherence of the print. If you're concerned at all we're happy to sample on your stock and give you our considered opinion.

How come my t shirt print is not as bright as the Photoshop image I sent?

We are about to state the obvious here, however it is a common question. The short answer is that with optimisation and double pass printing (if needed) we can get very close but never 100%. The reason for this? As good as we are (and we're good) and as good as DTG is (and it's good), printing inks can't reproduce the brightness that you see on screen.

The longer, technical explanation is that computer monitors project light or glow, t shirts and sweats don't, they reflect light. The image you see on screen is made up from the primary colours of Red, Green and Blue light, this is called additive colour mixing where we start with black and each primary colour added combines to make white. The image we print is made up from the secondary colours of Cyan, Magenta and Yellow plus Black inks. This is called subtractive colour mixing, where we're starting with white and removing the primary colour by adding its secondary colour - and because these colours are imperfect we also add Black to create the familiar CMYK colour process. So essentially additive colour, when you look at a screen, is about the colour of the light. Subtractive colour, when you look something that's been printed, is about the colour of the object. For those of you who want to know more and didn't study physics at A level or AS level there's a good explanation of colour theory here.

I've not had to draw on my knowledge of colour theory since my university days and I don't know about you but it's made my head hurt!

How do I send my images?

For printing on White Tees please send a Jpeg, CMYK format, minimum 300dpi at the size you want printing (Max 37cm wide x 60cm High)
For printing on Black or Dark Tees please send a PNG or CMYK PSD (one layer)

And finally…

Please give us a position ie.'Central', 'Left Breast', etc. and the size you want the print.
As you have probably gathered by now we like to think we are great printers, but over the years our mind reading skills have faded so the more info the better.